Halifax, Canada – March 26, 2008 – DHX Media Ltd. (AIM & TSX ticker: “DHX”),
a leading independent international producer and distributor of television
programming and interactive content will co-produce 26 episodes of a new half hour
(52X15 minute) preschool series with Spain’s Neptuno Films. The 2D animated Poppets
Town is an official Canadian/Spanish co-production in association with OLC
Entertainment in Japan, which has already been presold to France’s Canal J and to
Disney International for its channels in the UK, Spain, Scandinavia, Italy, Australasia and
Taiwan. TeleQuebec has also come on board as Canadian broadcast partner.
Neptuno will handle international sales for Spain, Portugal and Latin America, and OLC
will handle the rights in Japan. The rest of the world will be handled by DHX Media’s
distribution subsidiary, DECODE Enterprises.
Michael Donovan, Chairman and CEO of DHX Media commented, "We are so pleased
with this co-production which demonstrates the wide international appeal of the
programming that DHX has become known for. There’s much potential for this unique
and outstanding property."
Neil Court, President of DECODE Enterprises said: “This is a major co-production and
we’re looking forward to working with Neptuno Films and continuing our relationship with
ORE in Japan. To have Disney and Canal J on board at this early stage is a fantastic
commitment and underscores the potential of this series.”
About Poppets Town
Life’s a party in Poppets Town…building, exploring, racing and roaring around town, the
Poppets are always having fun, fun, fun. But each new adventure brings with it new
challenges – and sometimes a Poppet on the go just doesn’t know what to do next! How
can I get the apples down from the tree? Where should I dig for buried treasure? And
how do I think up a song? That’s where Scooter and his best friends Patty and Bobby
come in. Scooter’s Gang are well-known as the go-to guys (and gals!) of Poppets
Town.
Enquiries:
DHX Media Ltd. +1 902-423-0260
David A. Regan – EVP, Corporate Development & IR
AIM Nominated Advisors:
Grant Thornton Corporate Finance +44 (0) 20 7383 5100
Gerry Beaney
Troy MacDonald
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and
interactive content with an emphasis on children, family and youth markets. DHX Media Ltd.
shares trade on AIM and are listed on the TSX, the Toronto Stock Exchange. DHX Media’s
production companies, Decode Entertainment, Halifax Film and Studio B Productions, are the
producers or co-producers of 17 original television series and theatrical releases currently
commissioned for production and maintain a growing library of over 2,200 half-hours of mostly
children and youth-oriented television productions. www.dhxmedia.com
Disclaimer
Certain statements herein may constitute forward-looking statements, including those identified
by the expressions ‘‘may’’, ‘‘will’’, ‘‘should’’, ‘‘could’’, ‘‘anticipate’’, ‘‘believe’’, ‘‘plan’’, ‘‘estimate’’,
‘‘potential’’, ‘‘expect’’, ‘‘intend’’ and similar expressions to the extent they relate to the Company or
its Management. These statements reflect the Company’s current expectations and are based on
information currently available to Management. These forward-looking statements are subject to
a number of risks, uncertainties, assumptions and other factors that could cause actual results or
events to differ materially from current expectations, including the matters discussed under ‘‘Risk
Factors’’ contained in the Company’s prospectus dated May 12, 2006. These forward-looking
statements are made as of the date hereof, and the Company assumes no obligation to update or
revise them to reflect new events or circumstances.
