Halifax, Canada – April 10, 2008 – DHX Media Ltd. (AIM & TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content is pleased to announce an agreement between it’s DECODE Entertainment subsidiary and The Foundation, part of the RDF Media Group, as new co-production partners on CBeebies Way to Blue.
An official Canada-UK co-production, Way to Blue is a new, landmark pre-school series, which includes 100, 20 minute, episodes which will be broadcast on CBeebies starting in 2009. It is a mix of animation and live action featuring children aged 4-6.
Michael Donovan, Chairman and CEO of DHX Media commented, “Working with RDF to create this innovative programming is exciting for DHX, and is another example of our commitment to developing an extensive library of programming with international appeal.”
Steven DeNure, President of DECODE Entertainment said: “This is a fantastic projec and we’re delighted to be on board as co-producers. With RDF’s excellent track record and DECODE’s animation experience we have a strong partnership in place to develop the show to its fullest potential.”
DECODE Entertainment will be overseeing the animation which will be produced in Canada, and will take distribution rights in the territory. The Foundation will be shooting the live action in the UK this summer.
About Way to Blue
Way to Blue is a highly innovative approach to pre-school programming focusing on children’s emotions. It transports children to Nara, a live action world inhabited by adorable animated characters called Piplings who embody a range of emotions such as Love, Wisdom, Happiness and Harmony in the search for Way to Blue, a philosophy for a happy life.
Enquiries:
DHX Media Ltd. +1 902-423-0260
David A. Regan – EVP, Corporate Development & IR
AIM Nominated Advisors:
Grant Thornton Corporate Finance +44 (0) 20 7383 5100
Gerry Beaney
Troy MacDonald
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and
interactive content with an emphasis on children, family and youth markets. DHX Media Ltd.
shares trade on AIM and are listed on the TSX, the Toronto Stock Exchange. DHX Media’s
production companies, Decode Entertainment, Halifax Film and Studio B Productions, are the
producers or co-producers of 17 original television series and theatrical releases currently
commissioned for production and maintain a growing library of over 2,200 half-hours of mostly
children and youth-oriented television productions. www.dhxmedia.com
Disclaimer
Certain statements herein may constitute forward-looking statements, including those identified
by the expressions ‘‘may’’, ‘‘will’’, ‘‘should’’, ‘‘could’’, ‘‘anticipate’’, ‘‘believe’’, ‘‘plan’’, ‘‘estimate’’,
‘‘potential’’, ‘‘expect’’, ‘‘intend’’ and similar expressions to the extent they relate to the Company or
its Management. These statements reflect the Company’s current expectations and are based on
information currently available to Management. These forward-looking statements are subject to
a number of risks, uncertainties, assumptions and other factors that could cause actual results or
events to differ materially from current expectations, including the matters discussed under ‘‘Risk
Factors’’ contained in the Company’s prospectus dated May 12, 2006. These forward-looking
statements are made as of the date hereof, and the Company assumes no obligation to update or
revise them to reflect new events or circumstances.
