Halifax, Canada – April 22, 2008 – DHX Media Ltd (AIM & TSX ticker: “DHX”), a
leading independent international producer and distributor of television
programming and interactive content is pleased to announce several
international sales for Out of the Blue Enterprises’ innovative, critically-acclaimed
animated preschool show Super WHY!, signed by its distribution subsidiary
DECODE Enterprises, including a deal with Nick Jr. in the UK for all 65 half hour
episodes. The series, which is already airing on PBS in the US and on Canada’s
CBC, has also been sold to Singapore’s Kids Central, Korea’s KidsTalkTalk
channel, ATV, EBS, Hana TV and Iconix Entertainment, for between 13 and 65
episodes each.
Super WHY! is produced by Out of the Blue Enterprises, in conjunction with
DECODE Entertainment, one of the production subsidiaries of DHX Media. Out
of the Blue is led by Co-Founders Angela C. Santomero, a Creator of the
preschool entertainment phenomenon, Blue’s Clues, and former Nickelodeon
entertainment executive and children’s marketing expert, Samantha Freeman.
DECODE Enterprises, DHX Media’s distribution subsidiary, holds the worldwide
television rights to the series excluding the US.
Michael Donovan, Chairman and CEO of DHX Media commented, “We are very
proud of our growing library of the highest quality children’s programming. The
strong international response to Super WHY! is another indicator of our growing
revenue potential.”
Neil Court, President of DECODE Enterprises said, “We’ve had a great response
to Super WHY! with its story-based adventures. It can be a challenge to create
preschool programming that is educational, but strongly balanced with
entertainment, and Super WHY! hits the mark.”
“We are thrilled to share Super WHY! and its valuable literacy tools with more
budding ‘Super Readers’ around the world,” said Ms. Santomero. “We
developed the program with the mission of encouraging a lifelong love of books
among young children, and we are delighted with the overwhelmingly positive
feedback we’ve been receiving both in the U.S. and beyond.
About Super WHY!
Reading is power and Super WHY! is the only preschool property created to help
young children learn important literacy skills through interactive storybook
adventures. The program represents a unique approach to preschool
educational television, featuring the Super Readers, a team of superhero
characters with literacy-based powers, who jump directly into books to look for
answers to everyday challenges. The home viewer is the superhero sidekick,
who is encouraged to participate in the fun through playing research-based
reading games. Hip Hip Hooray, the Super Readers save the day!
Enquiries:
DHX Media Ltd. +1 902-423-0260
David A. Regan – EVP, Corporate Development & IR
AIM Nominated Advisors:
Grant Thornton Corporate Finance +44 (0) 20 7383 5100
Gerry Beaney
Troy MacDonald
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and
interactive content with an emphasis on children, family and youth markets. DHX Media Ltd.
shares trade on AIM and are listed on the TSX, the Toronto Stock Exchange. DHX Media’s
production companies, Decode Entertainment, Halifax Film and Studio B Productions, are the
producers or co-producers of 17 original television series and theatrical releases currently
commissioned for production and maintain a growing library of over 2,200 half-hours of mostly
children and youth-oriented television productions.
www.dhxmedia.com
Disclaimer
Certain statements herein may constitute forward-looking statements, including those identified
by the expressions ‘‘may’’, ‘‘will’’, ‘‘should’’, ‘‘could’’, ‘‘anticipate’’, ‘‘believe’’, ‘‘plan’’, ‘‘estimate’’,
‘‘potential’’, ‘‘expect’’, ‘‘intend’’ and similar expressions to the extent they relate to the Company or
its Management. These statements reflect the Company’s current expectations and are based on
information currently available to Management. These forward-looking statements are subject to
a number of risks, uncertainties, assumptions and other factors that could cause actual results or
events to differ materially from current expectations, including the matters discussed under ‘‘Risk
Factors’’ contained in the Company’s prospectus dated May 12, 2006. These forward-looking
statements are made as of the date hereof, and the Company assumes no obligation to update or
revise them to reflect new events or circumstances.
